Ad Age readers name Al Ries and Jack Trout's "Positioning" the best media and marketing book of all time.
Ad Age readers name Al Ries and Jack Trout's "Positioning" the best media and marketing book of all time.
UNRANKED
CURRENT SCORE
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Rank
(best ever)
33
Score
(all time)
2096.00
Created
03/09/09
Views 2030
Votes [disabled]
1
"Positioning: The Battle for Your Mind"
Al Ries and Jack Trout
2
"Ogilvy on Advertising"
David Ogilvy
3
"The 22 Immutable Laws of Branding"
Al Ries and Laura Ries
4
"e"
Matt Beaumont
5
"Hey Whipple. Squeeze This: A Guide to Creating Great Advertising"
Luke Sullivan
6
"Where Suckers Moon: The Life and Death of an Advertising Campaign"
Randall Rothenberg
7
"Good to Great: Why Some Companies Make the Leap and Others Don't"
Jim Collins
8
"The Book of Gossage"
Howard Luck Gossage, Jeff Goodby and Bruce Bendinger
9
"Influence: The Psychology of Persuasion"
Robert B. Cialdini
10
"Blink: The Power of Thinking Without Thinking"
Malcom Gladwell
[source: Advertising Age ]
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