Janice Kleinschmidt
Fancy water that's costlier than wine
A few months ago, Madonna’s pal let it slip that the Material Girlfriend spends $10,000 each month for water blessed by Kabbalah rabbis. Other celebrities—namely Jeff Goldblum, Demi Moore, Ashton Kutcher, Naomi Campbell and Liz Taylor—reportedly share Madonna’s appreciation, if not her line-item budget, for the stuff.
When it comes to devotion for premium water, however, that’s just the tip of the iceberg. In fact, Berg, a bottled water company in Newfoundland, Canada, harvests the Arctic’s natural product of the Ice Age. Michael Mascha, author of Fine Waters and founder of the FineWaters web site, refreezes iceberg water into cubes and uses it to mix martinis. “If you use a very expensive vodka,” he says, “then you should also pay attention to the water.”...
Fancy water that's costlier than wine
A few months ago, Madonna’s pal let it slip that the Material Girlfriend spends $10,000 each month for water blessed by Kabbalah rabbis. Other celebrities—namely Jeff Goldblum, Demi Moore, Ashton Kutcher, Naomi Campbell and Liz Taylor—reportedly share Madonna’s appreciation, if not her line-item budget, for the stuff.
When it comes to devotion for premium water, however, that’s just the tip of the iceberg. In fact, Berg, a bottled water company in Newfoundland, Canada, harvests the Arctic’s natural product of the Ice Age. Michael Mascha, author of Fine Waters and founder of the FineWaters web site, refreezes iceberg water into cubes and uses it to mix martinis. “If you use a very expensive vodka,” he says, “then you should also pay attention to the water.”...
Janice Kleinschmidt Fancy water that's costlier than wine A few months ago, Madonna’s pal let it slip that the Material Girlfriend spends $10,000 each ... more
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Created 06/03/08
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1
Bling H2O
Initially introduced only to "hand-selected athletes and actors," Bling H2O is now available to the rest of us mere mortals. It has made appearances at the MTV Music Video and Emmy awards, but did anyone tell the celebs the water comes from Dandridge, Tennessee? Never mind, the point in this case is not what's in the bottle as it is what's on it: Swarovski crystals spelling out "bling." The frosted glass bottle is labeled "Limited Edition Spring Water" and is sealed with a cork. You can buy Bling H2O in bottles without crystals, but why would you?
$441 per case of 12 bottles (750ml); Per 750ml bottle: $36.75
2
Veen
You might think twice before throwing out an empty Veen bottle. The engraved Wave 66 bottle with extra-flint glass designed by Antti Eklund won two global Pentawards and a design award from The Chicago Athenaeum Museum of Architecture and Design. So taken was Eklund with the project that he created a series of Veen bottle drawings with nods to Da Vinci, Van Gogh, Warhol, Haring, Lichtenstein, and others. As for the water, it is lifted from the Konisaajo spring in the Finnish Lapland and comes in Velvet (still) and four carbonated styles: Effervescent, Light, Classic and Bold. Launched in August 2007, Veen is sold in seven European countries; negotiations are underway for U.S. distribution.
$228 per case of 12 bottles (600ml); Per 750mls: $23.75
3
10 Thousand BC
The 10 Thousand BC name relates to the age of the water, though the BC could be misleading if you didn't know it came from British Columbia, Canada. But who's going to quibble over a couple thousand years? The point is that this water comes from melted glacial ice 200 miles north of Vancouver and 36 miles east into the Toba Inlet. It has been served at the Canadian Prime Minister's dinners and in the VIP suites at the Las Vegas Hilton. The slender, frosted glass bottle bespeaks elegance, and the water inside has a total dissolved solids rating of a mere 4 milligrams per liter.
$155 per case of 12 bottles (750ml); Per 750ml bottle: $12.92; up to $45.83 per 750ml bejeweled bottle
4
Berg
Here's where the per-case price dips to below $100 per case, but that's not to say quality declines too. Take glacier water. More than a handful of bottled waters are made from glaciers. But Berg, as the name implies, actually comes from icebergs off the coast of Newfoundland, Canada, dating back 15,000 years. The instability of these massive blocks of ice and long winters make production difficult. The icy green PET bottle—which represents the ice cap—could make you believe the water is freezing cold even if you let it sit in the car on a sunny day in July. But it's probably best refrigerated.
$99 per case of 24 bottles (500ml); Per 750mls: $6.19
5
Aquadeco
Aquadeco's founder started his business by finding a Slovenian company that's been producing glass for more than 600 years. Then he traveled with an engineer and hydrologist for 18 months through Europe, Armenia and Nepal before finding an 18,000-year-old aquifer in Ontario, Canada. The Art-Deco-styled bottle won the People's Choice for Package Design. If you, too, like the bottle, you might want to buy the Aquadeco lighted display stand.
$70 per case of six bottles (750ml); Per 750ml bottle: $11.66
6
Lauquen Artesian Mineral Water
If you were willing to go to the ends of Earth for your water, you'd end up at Lauquen in Patagonia, Argentina, the southernmost natural resource for premium water. The company, which labels its bottles "Reserve," claims the water—originating from a mountain-fed, confined aquifer 1,750 feet underground and emerging in a 20-acre wilderness area—does not come into contact with air until it reaches the bottle.
$70 per case of 12 bottles (750ml); Per 750ml bottle: $5.83
7
Finé
You know those little packets that come in the box with your new shoes? They tell you not to eat the stuff inside. It turns out this stuff—in the right form—is actually good for you. Drink a sake-styled, opaque glazed bottle of Finé and you'll swallow the therapeutic RDA range of silica. The water comes from 2,100 feet below the Fuji volcanic belt in Shuzenji, Japan—an area revered by monks, artists, and intellectuals as a place for meditation and creativity.
$59 per case of 12 bottles (720ml); Per 750mls: $5.12
8
Iskilde
As the name suggests—to Danes, that is—Iskilde ("cold spring") comes from an artesian spring with a temperature of around eight degrees. Because the water has traveled through some 150 feet of alternating layers of quartz sand and dense moraine clay in the Danish lake highlands, it has gathered a balance of minerals that lend it a touch of sweetness. The sparkling version of Iskilde is oxygenated rather than carbonated.
$43 per case of 16 bottles (500ml); Per 750mls: $4.03 ; up to $40 per special edition bottle
9
Tasmanian Rain
Mere minutes from where the World Meteorological Organization records the world's purest air, one bottled water company collects raindrops before they hit the ground on the northwest coast of Tasmania. For those who like their rain with bubbles, Tasmanian Rain makes both still and sparkling versions. To make you feel even better about drinking this water, the company has partnered with Elementree, a company that plants trees based on water shipments and the company's carbon emissions.
$59 per case of 12 bottles (750ml); Per 750ml bottle: $5
10
Equa
You could buy her roses—or give her a bottle of Equa and tell her the water comes from an aquifer composed entirely of rose quartz and spent decades protected in the glassy confines before rising to Earth's surface in Brazil. In fact, Equa has the fewest naturally occurring total dissolved solids of any bottled spring water (a miniscule three milligrams per liter). What's better, Equa's 3,100 acres have been designated a protection zone to preserve the Amazon rainforest, and Equa has dedicated the property as a Natural Wildlife Rehabilitation Sanctuary.
$30 per case of 12 bottle (1 liter); Per 750mls: $1.88 ; up to $17.50 per special edition bottle, 750ml
[source: https://www.forbestraveler.com/food-drink/bottled-water-story.html ]
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