There are many different types of strategies that can be used to optimize a site. Many of these are used on the page or website itself, and other tactics are used off site. The point of optimization strategies is to get a site to come up in the first results when a user types a query in the search engine. There are certain search engine optimization strategies that can get positive results. Some of these are actually built into a web page through proper web design. These elements are what the web crawlers are looking for when they crawl the web and index sites. Making sure that a search engine is seeing your site the way that you want it to be seen is the initial part of the SEO process. An SEO specialist will look at all the available tools for optimization and use the most beneficial ones for each site. The strategies may be different for each site. Here are the top ten page optimization strategies.