THE TOP TEN Reasons to Market Your Business Online
It's more important than ever to ensure that your business has a strong presence online and here are the top 10 reasons why.
Increased Global Usage
There are more than 600 million global subscribers to broadband services and this number continues to go. This huge adoption of fast broadband means that more people are spending increasing amounts of time online, it’s logical to want to want to convert these in to customers.
Online shopping is a growing trend and this is not just limited to computers, purchases from mobile devices are increasing as well. Optimising your website for mobile browsing could lead to a huge competitive advantage.
Efficient Pricing Models
Cost per action pricing models mean that you can benefit from only paying for the advertising that works. Is it time to think about how efficiently you are using your marking budget?
Micro Segmentation & Customisation
There is a wealth of information available about every web user. Effective online marketing marketing allows you to use this information for behavioural based micro-segmentation and enhanced targeting.
Reduced Barriers to Entry
Online businesses aren’t burdened with huge overheads required for physical infrastructure. This means that there isn’t such a gamble with funds to diversify your business and enter the online marketplace.
Allows You to Listen to Customers
Through social networking sites like Twitter, you can engage directly with existing and potential customers. Additionally you can search for brand or product mentions, giving you real time feedback.
New Technology Facilitates Improvements
The technology used to support internet marketing strategies is constantly improving and with this comes enhancements to the opportunities and capabilities available to your business.
Opens up International Markets
If you are a retailer, you are no longer bound by geographical restrictions as you can now reach a global customer base. There is nothing to stop you taking orders from and shipping your products to people all over the world.
The evolution to a service based economy has found the internet to be an enabler, similarly many products have become digital. This means that whatever your business sells, the chances are it could be replaced with, or enhanced by, something that is only available online.
Don’t Get Left Behind
If each of those reasons themselves isn’t sufficient encouragement to speed full throttle in to the world of online marketing, then perhaps consider that your competitors will be taking advantage of all of these benefits…and you don’t want to get left behind.
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