The goal of Search Engine Optimization is to achieve a high ranking for a site or a page in search engine results. There are many different strategies that can be used to make sure that a site is in the top rankings of these results. Getting a site or page in the top results will ultimately increase the traffic to a given site; and this, in turn will increase business and revenue. There are many different legitimate ways to achieve the goal of top rankings but no two sites are alike. The type of site will determine what types of strategies will work best for the particular business, service or information being shared on the site. There are both on site and off site optimization strategies that will come together and work to achieve the desired goal. The job of a good SEO specialist is to determine which combination of strategies will work to achieve optimal results. Here is our list of the top ten search engine optimization strategies. To read more about local SEO checkout, https://www.squidoo.com/local-seo-guide2