Here’s a summary of social media tips I have posted on Twitter over the past week. They’re usually inspired by conversations, client questions or things I have observed that work well or don’t work at all. I like to archive them for those of you who don’t want to sift through my very noisy Twitter stream to find the gems. Here they are:
Here’s a summary of social media tips I have posted on Twitter over the past week. They’re usually inspired by conversations, client questions or things I ha... more
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Created 12/23/09
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1
When teaching people talk in variable rules and principles not universal ones. Nothing is forever…things move fast.
2
Many people will quit, shun and criticize social media marketing when they realize it's actually about leadership.
3
Dear Agency/Marketer/Sales Guy, if we wanted marketing and pitching we'd watch TV.
4
If you keep changing your message you will keep starting over. Experimenting with your strategic brand is not good.
5
Social media works better when it's incorporated holistically with your entire set of marketing tools.
6
Before listening to someone's social media tips or advice use social search to verify their credibility.
7
Leadership is influence (John Maxwell) and influence is measured based upon the change and action we create.
8
Use Twitter lists to let people know you're listening.
9
Consistency, conviction, passion and focus are needed to see a social media plan succeed.
10
Best short-cut for results: focus on people, relationships, & psychology not gimmicks and clicks.
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