Squidoo is a social bookmarking site that allows users to create their own web pages (called lenses) on virtually any topic that they want to or are interested in. It is a wonderful platform and web strategy to showcase your own work, ideas and websites. These are similar to blog posts or a single web page except that each page contains a single topic. Building Squidoo lenses is a way to share a link, or an RSS feed to another site like a blog, or post an article about your product or site. For some cool Squidoo lenses check out, http://www.squidoo.com/lensmasters/wecomparebooks.