You know your product is great and you’ve heard that online video is a great way to advertise it, so what do you need to think about next? Here are propertyadguru.com’s Top 10 Tips for Making a Successful Online Video.
You know your product is great and you’ve heard that online video is a great way to advertise it, so what do you need to think about next? Here are propertya... more
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1
Keep it short. You have about 5-15 seconds to get your message across.
2
Make sure your content has soul and shows the human side to your offering.
3
Never lie! Make sure the video is an accurate representation of your product.
4
Don’t shy away from negative feedback on your video.
5
Optimise your video for search with tags and a good description so it can be found easily.
6
If your video is not on auto-play, write 3 reasons next to the player why someone should press the play button.
7
Don’t get caught up in the hype. It’s easy to let the chance for online superstardom affect your thinking!
8
Track, and edit for, your market.
9
Build your videos into a series perhaps via the use of the same narrator.
10
Keep your videos alive through a change of colour, font, look to suit the seasons or holidays.
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