The main reason to have an online presence is to raise awareness and exposure to potential customers. To do this effectively will mean that the web designer will need to be familiar with some of the best website marketing ideas. They will need to know how to use web marketing strategies to increase traffic to the site. By using top SEO content and best practice they should be able to get the site at the top of the rankings in search engine results. It is imperative to be familiar with the various marketing strategies to be able to effectively accomplish this goal. Here are my top ten website marketing tips. For more on web 2.0 optimization look at, http://www.squidoo.com/web-2-0-optimization.